Behind the Scenes: Planning and Shooting the Faith-Based Hoodie Launch for Humble Over Hype

Video by Sarah Wiesner, Motivisualz

At Motivisualz, we specialize in bringing brands to life through compelling visual storytelling, and the latest hoodie launch for Humble Over Hype was no exception. When we partnered with this faith-based brand for their new collection, we knew the project needed to reflect the essence of their mission: combining streetwear style with a powerful message of hope and inspiration. Here's a look into how we planned, executed, and brought their vision to life.

The Planning Phase

The first step in any successful campaign is understanding the brand. Humble Over Hype’s new hoodie collection wasn’t just about stylish apparel—it was about sharing a message of faith, humility, and purpose. During the brainstorming phase, we worked closely with their team to define the creative direction, ensuring the visuals would resonate with their target audience of young, faith-driven individuals. We decided on a twofold approach:

1. Showcase the Message: The design of the hoodies featured bold typography and scripture-inspired elements. We wanted the visuals to highlight these details while tying them to real-life moments of faith and perseverance.

2. Create an Emotional Connection: The shoot needed to capture the human stories behind the brand. The idea was to inspire viewers by blending fashion with storytelling.

Scouting the Perfect Locations

The next step was finding locations that complemented the collection’s themes. After researching and scouting several options, we landed on a simple white background wall to draw the eye to the apparel and make sure the message was front and center.

The Shoot Day

Shoot days are where all the planning comes to life, and this one was packed with energy and intention. We kicked off the day at dawn to capture the all the essentials shots: Here’s how we broke down the schedule:

• Setting the scene and lighting 

• Organizing the apparel for all e-commerce shots 

• Aesthetic and detailed shots for added value to the website and social media posts. 

• We finished the day with several planned reels for social media posts.  

  
  

Throughout the day, we kept the atmosphere light but focused, making sure the models felt comfortable and aligned with the story we were trying to tell.

Photo by Sarah Wiesner, Motivisualz

Post-Production Magic

Once the shoot wrapped, it was time to bring everything together in post-production. Our editing process focused on enhancing the colors to reflect the boldness of the collection while maintaining a natural and authentic look. The typography details on the hoodies were brought to life with close-up shots, and we carefully curated the final edits to ensure the visuals told a cohesive story of faith, style, and resilience.

Photos by Sarah Wiesner, Motivisualz

The Impact

The final campaign was a success, resonating deeply with Humble Over Hype’s audience. The visuals not only showcased the hoodies but also connected with the brand’s core values. The launch generated buzz across their social platforms, driving engagement and sales while amplifying their message.

Photo by Sarah Wiesner, Motivisualz

Closing Thoughts

Collaborating with Humble Over Hype on this hoodie launch was a reminder of why we do what we do. At Motivisualz, our goal is to create content that not only looks great but also inspires and uplifts. This project allowed us to combine creativity with purpose, delivering visuals that spoke to the heart of the brand.

If you’re looking to elevate your next product launch or need help bringing your vision to life, we’d love to hear from you. Let’s create something meaningful together.

Video by Sarah Wiesner, Motivisualz

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