Logo and Branding Package for Dominating Technique

Sarah Wiesner
Nov 9, 2024
2 min read

Bringing Discipline and Greatness to Life in a Logo

For Dominating Technique, every player’s journey is about mastering technique and building discipline that turns them into unstoppable forces on the court. To reflect this philosophy, we focused on designing a logo that embodies strength, precision, and energy. The brand identity needed to appeal to athletes at all levels who are serious about their growth and confident in their journey.

We went for clean, strong lines and bold shapes that suggest both athleticism and strategic play. The logo’s design elements reflect the dynamic motion and control athletes gain through Dominating Technique’s training programs.

NEW LOGO DESIGN

"Tomorrow’s greatness is determined by today’s discipline." This powerful statement lies at the heart of Dominating Technique, a brand dedicated to shaping athletes who not only excel on the court but also embody strength, resilience, and leadership. When Dominating Technique approached us for their logo and branding package, they wanted more than just a logo—they wanted an identity that captured their commitment to greatness and disciplined athleticism.

Building a Comprehensive Branding Package

In addition to the logo, the branding package was designed to be versatile and motivating, supporting the full range of services and values that Dominating Technique offers. The brand’s visual identity extends across all touchpoints, including social media graphics, training materials, apparel, and more, ensuring that every interaction feels inspiring and consistent. Here’s a look at the core elements we crafted:

Bold, Motivational Colors: Colors play a huge role in capturing the energy and ambition of the athletes who train with Dominating Technique. We chose a palette that communicates intensity and focus—think deep blues or grays for strength, complemented by bold accents like red or yellow for energy and determination.
Custom Typography: The typography was selected to look both modern and assertive, projecting confidence and discipline. This font style works seamlessly across all platforms, from social media posts to banners, and reflects the drive and dedication that’s central to the brand.

MEDIA DAY SHOOT AND GRAPHICS

UNIFORM AND GEAR DESIGN

LOGO STING

The Values Behind Dominating Technique’s Brand Identity

Dominating Technique’s approach to training is deeply rooted in building a strong mental and physical foundation for their athletes. Their five core services—Game Speed Decision-Making, Customized Training Sessions, Increased Court Confidence, Leadership Mentality Development, and Speed & Agility Training—are designed to shape not just strong players but disciplined leaders. Each aspect of the branding package was developed with these pillars in mind to ensure that the brand’s look and feel reflected these goals.

Preparing for Launch

Dominating Technique’s brand is all set to take over the Houston basketball scene. As they gear up for their launch, the brand identity we created will support them in promoting their programs and attracting athletes who are truly dedicated to achieving greatness. The upcoming website, DominatingTechnique.com, will showcase the new branding, along with detailed information on their transformative training programs.

We’re proud to have contributed to a brand that’s not only elevating athletic ability but also instilling values of leadership, discipline, and confidence. Whether it’s on social media or on the court, Dominating Technique’s brand identity now reflects their powerful commitment to making tomorrow’s greatness a reality through today’s discipline.