Logo and Branding Package for Element Basketball Academy (EBA)

Creating a Branding and Logo Package for Element Basketball Academy

When Element Basketball Academy (EBA) approached us to create a comprehensive branding and logo package, they sought more than just a design—they wanted an identity that embodies their mission of building elite athletes while fostering character and leadership. As an elite basketball program and training academy in Tomball, TX, EBA is dedicated to developing players of all skill levels into disciplined athletes and future leaders.

Our goal was to design a visual identity that resonates with their values of excellence, teamwork, and growth while capturing the energy and precision of basketball. Here’s how we brought Element Basketball Academy’s vision to life.

NEW LOGO DESIGN MOCK UP

A Logo That Reflects Excellence and Teamwork

The logo design process began with understanding what sets EBA apart: their focus on creating not just skilled players but well-rounded individuals. The academy’s name, “Element,” inspired us to think about the core components of basketball success—discipline, strategy, and skill.

We chose clean, dynamic lines and geometric shapes to evoke the structure and balance essential to the game. The logo incorporates a modern, minimalistic basketball motif, blending motion and precision. The design communicates professionalism, athleticism, and the high standards EBA sets for its athletes.

Launching the New Brand Identity

With its new branding and logo package, Element Basketball Academy is ready to make an impact. Whether on social media, at tournaments, or in training sessions, EBA’s new identity represents their dedication to building athletes who excel not only in basketball but in life.

We’re proud to partner with Element Basketball Academy on their journey to inspire greatness!

Video by Sarah Wiesner, Motivisualz